Job Description
Join our dynamic team at Innovate Marketing Solutions as we expand our Charlotte operations! We're urgently seeking a Senior Marketing Specialist to drive local brand awareness and execute high-impact campaigns. This full-time role offers competitive compensation, comprehensive benefits, and the opportunity to shape our regional marketing strategy. Apply now and become part of Charlotte's thriving business community!
Responsibilities
- Develop and implement localized marketing campaigns for the Charlotte metropolitan area
- Analyze market trends and consumer behavior to optimize campaign performance
- Manage digital channels including SEO/SEM, social media, and email marketing
- Collaborate with sales team to generate qualified leads through targeted content
- Track KPIs and report on campaign ROI using analytics tools
- Coordinate with local vendors and community partners for event activations
- Maintain brand consistency across all local marketing materials
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 5+ years of experience in digital marketing with local market focus
- Proven expertise in SEO, Google Ads, and social media advertising
- Strong analytical skills with experience in marketing automation platforms
- Portfolio demonstrating successful local campaign execution
- Excellent communication skills with ability to present to stakeholders
- Ability to manage multiple projects with tight deadlines
- Local Charlotte market knowledge preferred