Job Description
Join Urban Innovations Group, a dynamic Boston-based marketing agency revolutionizing local business growth. We're seeking a passionate Digital Marketing Specialist to drive client success through innovative campaigns. Enjoy collaborative workspaces, professional development opportunities, and competitive benefits in the heart of Boston's thriving tech scene.
Responsibilities
- Develop and execute multi-channel digital marketing strategies for local clients
- Manage SEO/SEM campaigns to boost online visibility and lead generation
- Create compelling content across blogs, social media, and email newsletters
- Analyze performance metrics using Google Analytics and marketing automation tools
- Collaborate with design team to produce visually engaging assets
- Optimize ad spend across local platforms like Facebook, Instagram, and Nextdoor
- Present monthly performance reports and strategic recommendations
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years experience in digital marketing with local business focus
- Proven expertise in SEO, Google Ads, and social media advertising
- Proficiency with marketing automation tools (HubSpot, Marketo)
- Strong analytical skills with data-driven decision making
- Excellent written and verbal communication abilities
- Portfolio demonstrating successful local marketing campaigns