Job Description
Join our dynamic team at InnovateLocal Solutions, a fast-growing digital marketing agency dedicated to empowering local businesses across Charlotte and Virginia. We're urgently seeking a passionate Digital Marketing Specialist to drive our clients' growth through innovative online strategies. This is a full-time, in-office position offering competitive compensation and career advancement opportunities. Be part of a company that values creativity, data-driven results, and community impact. Apply today and help shape the future of local marketing!
Responsibilities
- Develop and execute comprehensive digital marketing campaigns across SEO, SEM, and social media platforms
- Analyze market trends and consumer behavior to optimize client strategies
- Manage PPC budgets and track KPIs to ensure ROI targets are exceeded
- Create engaging content (blogs, videos, graphics) aligned with brand voice
- Collaborate with sales teams to generate qualified leads through digital channels
- Report on campaign performance using Google Analytics and other tools
- Stay updated on algorithm changes and industry best practices
Qualifications
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- 3+ years of hands-on digital marketing experience
- Proven expertise in SEO/SEM tools (Ahrefs, SEMrush, Google Ads)
- Strong analytical skills with ability to interpret data and make strategic decisions
- Proficiency in social media management (Facebook, Instagram, LinkedIn)
- Experience with marketing automation platforms (HubSpot, Mailchimp)
- Excellent written and verbal communication skills
- Ability to manage multiple projects with tight deadlines