Job Description
Join our dynamic Sacramento marketing team and transform local businesses into digital powerhouses! We're seeking a passionate Digital Marketing Specialist to create hyper-targeted campaigns that drive real results for our clients in the Sacramento area and beyond. This hybrid role offers the flexibility to work remotely 2 days/week while collaborating from our vibrant downtown office. Enjoy competitive benefits, professional development opportunities, and the chance to make a tangible impact on local businesses.
Why LocalConnect? We're a fast-growing marketing agency specializing in hyperlocal SEO and geotargeted advertising. Our team thrives on creativity, data-driven strategies, and authentic community engagement. If you're ready to shape the future of local marketing, we want to hear from you!
Responsibilities
- Develop and execute data-driven digital marketing strategies for Sacramento-based businesses
- Optimize local SEO campaigns to dominate Google Business Profiles and local search results
- Manage geo-targeted ad campaigns across Google Ads, Facebook, and Instagram
- Create compelling content calendars focused on Sacramento community events and local trends
- Analyze campaign performance metrics and provide actionable insights to clients
- Collaborate with designers to produce location-specific marketing materials
- Build and nurture partnerships with Sacramento-area businesses and organizations
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 3+ years of digital marketing experience with proven local SEO expertise
- Advanced proficiency in Google Analytics, Google Business Profile, and Moz Local
- Strong portfolio of successful geotargeted advertising campaigns
- Certifications in Google Ads, Facebook Blueprint, or HubSpot preferred
- Exceptional knowledge of Sacramento market dynamics and local business landscape
- Excellent analytical skills with ability to translate data into actionable strategies