Job Description
Join TechNova Solutions as a Full-Time Marketing Specialist and drive impactful campaigns in Charlotte's thriving business landscape. We're seeking a dynamic professional to elevate our brand presence across digital and traditional channels. This full-time role offers competitive compensation, comprehensive benefits, and opportunities for career advancement in one of North Carolina's fastest-growing tech hubs. Apply now to join our innovative team!
Responsibilities
- Develop and execute data-driven digital marketing strategies across SEO, SEM, and social media platforms
- Create compelling content for blogs, email campaigns, and website updates
- Analyze market trends and competitor activities to identify growth opportunities
- Manage PPC budgets and optimize ad performance for maximum ROI
- Collaborate with sales teams to align marketing initiatives with business objectives
- Track KPIs using analytics tools and prepare monthly performance reports
- Coordinate with design teams to produce engaging visual marketing materials
Qualifications
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- 3+ years of experience in digital marketing with proven campaign success
- Proficiency in Google Analytics, SEMrush, and marketing automation tools
- Strong written and verbal communication skills with attention to detail
- Experience managing social media channels (LinkedIn, Instagram, Facebook)
- Ability to work independently and meet deadlines in a fast-paced environment
- Basic knowledge of HTML/CSS for website content updates
- Valid North Carolina driver's license for occasional client meetings