Job Description
Join Tampa Bay Innovations and transform your marketing career in Florida's thriving tech hub! We're seeking a dynamic Senior Digital Marketing Specialist to lead our local growth initiatives. Enjoy competitive compensation, comprehensive benefits, and the opportunity to shape our community-driven digital presence. Apply today and become part of Tampa's most innovative team!
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, and social media channels
- Analyze market trends and consumer behavior to optimize local campaign performance
- Manage PPC budgets and maximize ROI through data-driven decision making
- Collaborate with cross-functional teams to align marketing with business objectives
- Create compelling content that resonates with Tampa's diverse demographics
- Lead A/B testing initiatives to continuously improve conversion rates
- Track KPIs and generate detailed performance reports for stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of digital marketing experience with proven ROI results
- Expertise in Google Analytics, Google Ads, and Facebook Business Manager
- Strong proficiency in SEO/SEM tools and content management systems
- Experience managing marketing budgets of $50,000+
- Exceptional analytical skills with attention to detail
- Ability to thrive in a fast-paced, collaborative environment
- Portfolio demonstrating successful local marketing campaigns