Job Description
Join our dynamic marketing team at Pacific Growth Partners and drive digital innovation for premier California brands! We're seeking a results-driven Senior Digital Marketing Specialist to craft data-driven campaigns that captivate audiences and accelerate growth. Located in the vibrant coastal city of Long Beach, you'll collaborate with cross-functional teams to transform marketing visions into measurable success. Enjoy competitive compensation, comprehensive benefits, and a culture that values creativity and impact.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation platforms
- Lead A/B testing initiatives to optimize conversion rates and ROI
- Manage PPC budgets and negotiate media partnerships for maximum reach
- Create engaging content that aligns with brand voice and audience preferences
- Coordinate with design teams to produce compelling visual assets
- Generate monthly performance reports with actionable insights
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 5+ years of digital marketing experience with proven campaign results
- Expert proficiency in Google Ads, Google Analytics, and Facebook Business Manager
- Strong understanding of SEO best practices and content marketing principles
- Experience with marketing automation tools (HubSpot, Marketo, or similar)
- Proficient in HTML, CSS, and basic JavaScript for landing page optimization
- Exceptional analytical skills with data-driven decision-making ability
- Portfolio demonstrating successful digital marketing campaigns