Job Description
Join our dynamic team as a Senior Marketing Specialist and make an immediate impact! InnovateTech Solutions is seeking a results-driven professional to lead our digital marketing initiatives in the Baltimore metropolitan area. This is a full-time, on-site role offering competitive compensation and the opportunity to drive growth for a rapidly expanding tech company. If you're ready to hit the ground running and contribute to innovative campaigns, we want to hear from you today!
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, and social media channels
- Analyze campaign performance data using tools like Google Analytics and adjust tactics for optimal ROI
- Collaborate with cross-functional teams to create engaging content for email, web, and social platforms
- Manage paid advertising budgets across Google Ads and social media platforms
- Conduct market research to identify trends and opportunities in the tech sector
- Lead A/B testing initiatives to optimize conversion rates and user experience
- Prepare monthly performance reports for executive stakeholders
Qualifications
- Bachelor's degree in Marketing, Business, or related field (5+ years experience accepted in lieu of degree)
- Minimum 3 years of hands-on digital marketing experience with measurable results
- Proficiency in Google Analytics, SEMrush, and marketing automation platforms
- Strong analytical skills with ability to translate data into actionable insights
- Excellent written and verbal communication skills
- Experience managing PPC campaigns with budgets over $50k annually
- Proven track record of increasing brand awareness and lead generation
- Ability to thrive in fast-paced startup environment with minimal supervision