Job Description
Join Baltimore Innovations Group as a Senior Marketing Specialist and lead transformative campaigns for our diverse portfolio of clients. We're seeking a dynamic professional to drive local marketing initiatives in the vibrant Baltimore area. Enjoy competitive compensation, comprehensive benefits, and opportunities for professional growth in a collaborative, results-driven environment.
Responsibilities
- Develop and execute multi-channel marketing strategies targeting Baltimore metro audiences
- Manage $500K+ annual marketing budgets across digital and traditional channels
- Analyze campaign performance using Google Analytics and CRM platforms
- Lead cross-functional teams to ensure cohesive brand messaging
- Create compelling content for social media, email, and local events
- Optimize SEO strategies to increase local search visibility
- Collaborate with sales team to generate qualified leads
Qualifications
- 5+ years of marketing experience with 2+ years in local/regional campaigns
- Proven track record in Baltimore or Mid-Atlantic market preferred
- Advanced proficiency in Google Analytics, SEMrush, and HubSpot
- Bachelor's degree in Marketing, Business, or related field
- Strong project management skills with ability to meet deadlines
- Expertise in content creation across multiple platforms
- Ability to analyze data and derive actionable insights
- Excellent communication and presentation skills