Job Description
Join our dynamic team at Urban Innovations Group, where we're revolutionizing local marketing solutions. We're seeking a passionate Senior Marketing Manager to lead strategic initiatives in the Boston area. This role offers hybrid flexibility and the chance to make a tangible impact on our community-focused campaigns. Enjoy competitive benefits, professional growth opportunities, and a collaborative work environment in the heart of Boston.
Responsibilities
- Develop and execute comprehensive local marketing strategies for Boston-area clients
- Lead digital campaigns across SEO, SEM, and social media platforms
- Analyze market trends and consumer behavior to drive engagement
- Manage cross-functional teams and vendor relationships
- Optimize campaign performance using data-driven insights
- Create compelling content for local audiences
- Collaborate with sales teams to align marketing initiatives
Qualifications
- Bachelor's degree in Marketing or related field (Master's preferred)
- 5+ years of experience in local marketing or agency environments
- Proven expertise in SEO/SEM and social media marketing
- Strong analytical skills with proficiency in marketing analytics tools
- Experience managing cross-functional teams and budgets
- Exceptional communication and project management abilities
- Portfolio demonstrating successful local marketing campaigns