Job Description
We are seeking a highly skilled and analytical Senior SEO Specialist to join our dynamic marketing team in New York. In this pivotal role, you will be responsible for driving organic growth, improving search engine visibility, and developing data-driven strategies that align with our business objectives. You will collaborate closely with content creators, web developers, and designers to ensure our digital presence is optimized for maximum impact.
At Apex Digital Solutions, we value innovation, transparency, and results. We offer a competitive salary, comprehensive benefits, and a collaborative work environment where your expertise will directly influence our success.
Responsibilities
- Conduct comprehensive technical SEO audits and keyword research to identify high-value opportunities for organic traffic growth.
- Develop and execute on-page and off-page SEO strategies to improve search rankings and domain authority.
- Monitor, analyze, and report on website performance using tools like Google Analytics, Search Console, and SEMrush.
- Collaborate with the content team to optimize landing pages and blog posts for target keywords and user intent.
- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices to maintain a competitive edge.
- Optimize site architecture, meta tags, and internal linking structures to enhance crawlability and indexing.
Qualifications
- 5+ years of proven experience in SEO, with a track record of improving organic search rankings and driving traffic.
- Deep understanding of Google’s core ranking factors and algorithm updates (e.g., Panda, Penguin, Hummingbird).
- Proficiency in SEO tools such as Ahrefs, SEMrush, Moz, or Screaming Frog.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent written and verbal communication skills, with the ability to explain complex technical concepts to non-technical stakeholders.
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.