Job Description
Join Tampa Bay Innovations as we revolutionize digital marketing strategies for Florida's fastest-growing brands! We're seeking a dynamic Senior Digital Marketing Manager to lead our Tampa-based team in driving explosive growth through cutting-edge SEO, content marketing, and paid media campaigns. This is your opportunity to shape the digital landscape while enjoying Florida's vibrant culture and competitive compensation package.
Why Tampa Bay Innovations?
- Industry-leading compensation with uncapped commission potential
- Modern office in downtown Tampa with bay views
- Comprehensive health benefits and 401k matching
- Hybrid work model (3 days in office, remote flexibility)
- Professional development budget for certifications
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, PPC, email, and social media
- Lead a team of 5 digital specialists with performance-based KPIs
- Optimize conversion funnels and analyze ROI across all channels
- Collaborate with sales to align marketing initiatives with revenue goals
- Manage $500K+ annual digital advertising budget
- Implement A/B testing frameworks for landing pages and campaigns
- Stay current with algorithm updates and industry best practices
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 8+ years digital marketing experience with 3+ years in leadership
- Proven track record scaling revenue through SEO and paid media
- Expertise in Google Analytics, Google Ads, and marketing automation tools
- Strong analytical skills with data-driven decision making
- Experience managing remote teams and hybrid work environments
- Google Analytics and Google Ads certifications required