Job Description
Apex Digital Strategies is seeking a visionary Senior SEO Specialist to lead our organic growth initiatives. In this high-impact role, you will be the architect of our search visibility, driving traffic that converts and establishing our brand as an industry authority. We are looking for a self-starter who thrives in a fast-paced, data-driven environment and possesses a deep understanding of modern search algorithms.
As a key member of our Growth Team, you will collaborate with content creators, developers, and product managers to ensure our digital footprint is not only visible but dominant. If you are passionate about the nuances of SEO and want to shape the future of our digital presence, we want to hear from you.
Responsibilities
- Technical SEO Leadership: Conduct and lead comprehensive technical SEO audits to identify and rectify crawl errors, site speed issues, and structured data problems.
- Content Strategy: Partner with content teams to develop keyword strategies and optimize landing pages for maximum organic ranking potential and user engagement.
- Link Building: Execute and oversee high-authority link-building campaigns to improve domain authority and drive referral traffic.
- Analytics & Reporting: Monitor key performance indicators (KPIs) using Google Analytics and Search Console, providing actionable insights to stakeholders through detailed monthly reports.
- Competitive Analysis: Perform in-depth competitor research to identify market gaps and emerging trends, adapting our strategy to stay ahead of the curve.
- On-Page Optimization: Optimize meta tags, headings, and internal linking structures to ensure a seamless user experience and improved crawlability.
- Mobile & Voice Search: Stay abreast of algorithm updates, specifically focusing on mobile-first indexing and voice search optimization strategies.
Qualifications
- Experience: 5+ years of proven experience in SEO, including both on-page and technical optimization, with a successful track record of improving organic search rankings.
- Technical Proficiency: Strong understanding of HTML, CSS, JavaScript, and server-side SEO (HTTP headers, redirects, robots.txt).
- Tools: Expert proficiency in Google Analytics 4, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
- Education: Bachelor’s degree in Marketing, Communications, or a related field, or equivalent professional experience.
- Communication: Excellent written and verbal communication skills with the ability to explain complex technical concepts to non-technical team members.
- Strategic Mindset: Ability to develop long-term SEO strategies that align with broader business goals and marketing objectives.
- Certifications: Google Analytics and Google Ads certifications are highly preferred.